why thinking inside the box creates ideas with higher rate of success? what means innovative ideas with higher chances for success?

we do not lack ideas at all. creativity, when encouraged, gives birth to lots of ideas and solutions. many consulting companies still promise 1000 ideas at the end of a brainstorming session. but the issue and challenge with innovation its not about lacking ideas. its how to make sure that, from the waterfall of ideas invading our mind and strategic agenda, we chose those big innovative ones that will bring real and sustainable competitive advantage. how to filter and how can we determine whic ...