just read a very good article in McKinsey Quarterly (read here). among almost 1,700 executives interview worldwide, 30% admit that their top priority is “developing new products and service in response to changing consumption patterns”. it’s a third priority on the list following operational costs optimization and keeping the company flexible and able to react quickly to rapid market changes. moreover, innovation tends to gain an increasin ...

de ce gandirea inside the box creeaza idei cu sanse mari de success? ce inseamna idei inovative cu sanse crescute de succes?

intr-adevar nu ducem lipsa de idei. creativitatea, atunci cand este incurajata, naste o multime de idei si solutii. multi consultati inca promit ”1000 de idei” la sfarsitul unui brainstorming (vezi comentariul anti-brainstorming). problema si provocarea in procesul de inovare nu este lipsa ideilor, ci cum ne asiguram ca din noianul de idei care ne invadeaza minte ...

why thinking inside the box creates ideas with higher rate of success? what means innovative ideas with higher chances for success?

we do not lack ideas at all. creativity, when encouraged, gives birth to lots of ideas and solutions. many consulting companies still promise 1000 ideas at the end of a brainstorming session. but the issue and challenge with innovation its not about lacking ideas. its how to make sure that, from the waterfall of ideas invading our mind and strategic agenda, we chose those big innovative ones that will bring real and sustainable competitive advantage. how to filter and how can we determine whic ...

exista multe moduri de a aduce produse sau servicii noi pe piata. de multe ori insa:

• se lanseaza “site strategice”,  engl: leaky buckets, produse cu ciclu de viata redus fata de media din categorie / industrie. si se cheltuiesc resurse uriase in spatele acestor idei noi destinate esecului chiar dinainte de a se naste
• se copiaza leaderii (regionali) iar la cateva luni dupa lansare ideea nu are rezultatele previzionate
• se observa o scadere a capacitatii creative si a abilitatii de a propune idei noi. se incetineste ritmul lansarii produse noi pe piata mai rapid decat competitia
• se ...
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inovatia e o disciplina relativ noua in romania si fiindca am fost de multe ori intrebata daca ceea ce face cube inovation este organizarea de “brainstorminguri”, ma simt obligata sa clarific cateva concepte legate de inovatie

inovatia nu e doar creativitate. si cei care inoveaza nu inseamna ca fac brainstorming

in practica sau literatura, se face o distinctie clara intre creativitate si inovatie. creativitatea inseamna procesul de a creea idei, iar tocmai procesul de aduce aceste idei la viata, face inovatia distincta. de asemenea, inventia este crearea unui concept nou, inovatia este punerea in practi ...