article by Adrian Sandu on 26 november 2008 innovation, the answer to the economic crisis crises generate a "creative disruption", a need to create, said Melania Damian, strategist at cube innovation. in other words, the recession itself incorporates in its structure the premises for growth through innovation. it is important that the organisations to offer both long term and short term growth strategies the companies who will win during these times will keep their ascendant growth rates even when the economic curve will register a descendent trend, said Melania Damian. in her vision, the three conditions required to keep profitability are the evaluation of risks and opportunities, fixing aggressive targets and keeping employees motivated
cube innovation on 10-Sep-2009
