article by Anca Muraru on 5 november 2008

cube innovation, consultancy for innovation

cube innovation will offer consultancy support throughout the entire innovation process - from the moment the innovation intent is articulated until the idea is being developed and realised - so that innovation is profitable and brings significant return on investments (people, time and money)

cube innovation strongly believes that innovation that drives sustainable growth happens only when the innovation need is correctly defined, when the parameters and the context where innovation has to happen are properly assessed and agreed, conceptually called "thinking inside-the-box"

only then can we talk about creativity outside-the-box and we can believe in its benefits, when it is applied to this well defined strategic structure. clients will be supported in the process so they develop ideas that are relevant and unique and also for developing an organisational culture founded on an innovation winning mentality

read the full article in romanian on www.strategic.ro