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we catalyze the innovation process | brand development | new products or services

we help you uncover innovation opportunities for growth

to source fresh consumer insights by facilitating access to creative consumer panels or direct contact with consumer experts or industry savvy (cons-in-d-box & persona)
to frame better your innovation intent and identify the real opportunities for growth thru innovation, e.g. incremental innovation - "make things better" - or disruptive innovation - "make things differently" (inside-the-box)
to explore the future (visioning), leverage trends, predict future challenges, create possible and probable scenarios and identify long term innovation opportunities to satisfy them
to manage growth by balancing the pursuit of short-term wins and long-term breakthrough bets; patented NPD (new product development)

we support you build coherent innovation strategies and pipelines of new products

to set the focus for that innovation strategy which delivers high returns and profitability
to extend and strengthen your existing innovation pipelines as per the agreed strategies
to run high-energy ideation sessions (cube@3)
to generate new relevant ＆ significantly distinctive ideas
to produce and manage innovative ideas which will deliver sustainable economic and social growth (cube vip)

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stage	strategy		creation	realization
stage	scoping	deep dive	activation	innovation
description	strategic analysis	future predictions \| trends \| research	idea generation session \| early filtering	research & development \| market test \| volumetric
tools	inside-d-box	visioning \| cons-in-d-box	cube@3	cube vip
	inside-the-box. the 'box', aka cube, is the concept which comprises all analysis, parameters and sets the framework where all innovation will happen ensures that the solutions are unique, relevant & actionable, aligned with business strategy and resources	visioning: create possible & probable scenarios and identify long term growth & innovation opportunities to satisfy them cons-in-d-box: a collection of simple and fresh methods to asses and measure innovative ideas persona: personification exercise, representative to the group the innovation is targeted	the cube@3 process has been specifically designed to unlock the intellectual capacity of the innovation leadership teams a live-action process, introducing outside-the-box creativity to inside-the-box strategic thinking aiming for quality ideas rooted in the ipb, we use a set of templates and tools, specifically designed to capture ideas, identify common themes and stimulate concept development cube@3 generates relevant ＆ significantly distinctive ideas	cube vip: a vast supporting platform with integrated knowledge, methods and tools to support organizations manage their portfolios of innovation (pipelines) to achieve maximum value it is custom-designed to track and measure development progress against key performance metrics and strategic business objectives
	probing \| interview \| swot \| strategy selection	related world expertise \| interview (external) \| databases (internal)	creativity outside the box with divergent & convergent tools: efficient ideation techniques & inventive problem solving / TRIZ	validation & implementation \| product development \| testing instruments
system	internal idea repository
	an internal digital innovation management system that helps company leaders and innovation team to overlook the portfolio of innovations and new ideas. it ensure the innovation strategies and in line with the company directions for growth. follows the evolution of each individual idea and the entire portfolio, from 360 angles: strategic direction, conceptual phase, early screening, product development, financials, market testing and manufacturing process, including the early in-market performance measure against pre-set criteria

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we catalyze the innovation process | brand development | new products or services