we infuse businesses with a trust and passion for innovation as fundamental pillar for achieving sustainable growth. we build in clients the motivation to assume the risk associated with innovation

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brand innovation to win the market by disrupting the category and the marketing (4P) norms: dramatised the product experience (in use & advertising) and brought innovation into packaging

brand innovation: invented a new role for a special use washing detergent brand to extend significantly the usage occasions and move from niche to mainstream, by tapping into several fundamental human needs that are shared by all (protection, peace of mind, trust, love)

the project was about setting up a stimulating environment where innovation can happen efficiently. the focus was behind setting up a fully operational R&D function, based on international best practices: procedures and processes, objectives and responsibilities, and integrating it within the key functions responsible to deliver innovation.  trained personnel to develop product innovation based on the innovation brief. implemented a product strategy in the company a showed key functions (marketing and R&D) how to realize it

the task was to identify innovative ideas to launch a new category in the market. together with the client, we have evaluated the opportunity area and have identified the strategic areas we want to explore further and articulated the innovation intent in an innovation brief. during a 3 (three) day remote ideation session we have searched for innovative ideas to solve the strategic opportunity and identifying 6 (six) innovative concepts for testing quantitatively with target consumers

brand and portfolio innovation: new product range developed and brand positioning adjusted for a strategic entry in a new market with significant different cultural context

the task was to identify innovative ideas to launch a new category in the market. together with the client, we have evaluated the opportunity area and have identified the strategic areas we want to explore further and articulated the innovation intent in an innovation brief. during a 3 (three) day remote ideation session we have searched for innovative ideas to solve the strategic opportunity and identifying 6 (six) innovative concepts for testing quantitatively with target consumers

developed innovation capabilities and abilities to improve the ability of the company to innovate faster and more profitably: developed a new innovation live-action training and employed an efficient innovation management system

social innovation to transform a big city into a more lovable and tourists-attractive for both the foreign visitors but mostly for the locals. we developed programs and events designed to stimulate the civic spirit and strengthen the sense of belonging to the community, for key target groups segmented by age, family status and interests

new product design and infusion of new technology. new uses incorporated into contemporary funky design

portfolio optimization and new product development using locally patented technology that built sustainable competitive advantage in a key industry sub-category

for confidentiality purpose, these are disguised examples of the companies, generically called after the industry, sector or geography they activate