sustainability – "meeting the needs of the present without compromising the ability of future generations to meet their own needs" - Norway's former prime minister Gro Harlem Brundtland

sustainable growth is the ability to constantly generate revenues while increasing profitability. it is achieved by building competitive advantage that enables businesses to generate economic and social value over the long term. competitiveness is sustained by continuous innovation and the ability of new ideas to endure market pressure and social dynamics. new ideas can be new brands, new products or new operating models

the current turbulent economic environment demands that companies innovate if they want to remain competitive and survive the economic crisis. now, more than ever, there is a stringent need for innovative minds to focus on identifying new things and new ways of doing things, to better satisfy changing needs and to adapt to new market conditions

we have to do more with less. we have to generate more value with less resources. we need to minimize risk and maximize the likelihood of success and profitability