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(1) how to assess an innovation need?

reactive - internal: innovation is the solution to development challenges that are inherent to a competitive organization that wants to be ahead of the industry

reactive - external: the company must innovate to stabilize its in-market performance as a reaction to the changing needs, market definitions and trends

proactive - strategic: where the entire organization is continuously searching opportunities; where resources are allocated to identify market changes and seize upon new product opportunities before they occur

(2) how to assess an innovation capability?

it is about how fast will innovations start generating profit and how much they generate income. it is about the ability of the organization to successfully launch new ideas; these initiatives are designed to generate significant profitable growth - with a realistic roadmap to achieve these financial goals

(3) innovation measures:

input - in the creation of business growth
process - of what it means to develop these opportunities
output - of what represents business success